Lately readers of this newsletter have been asking if it's written by AI. I can't decide if I should be flattered or frustrated by that question. Like, apparently it's so well written that it seems too well written. That's a compliment, right?
On the flip side, I put a lot of thought into writing this every week. I make sure it actually sounds like me. So if an AI could do that just as well…well, that’s kind of unsettling.
But here’s an easy way to tell if I used AI...if you spot an em dash in this newsletter, it’s a dead giveaway. Not because I don’t know when to use one, but because I still haven’t figured out the keyboard shortcut to type it.
Anyway, here’s what’s new this week:
Freshpaint's newest product!
We're going to Vegas...and a bunch of other cities
Our newest eBook to help you unlock ROI
The newest state healthcare privacy law
Let's get into it...
Product Update
🚨 New Product Alert 🚨
We just launched Freshpaint Ad Performance, a new way for healthcare marketers to measure and optimize their digital advertising...without compromising privacy.
With Freshpaint Ad Performance, you can:
🔹 Connect ads to real appointments: No more guesswork. Track patient journeys from ad click to attended appointment.
🔹 Optimize spend with real outcomes: Feed appointment data into Google Ads to power advanced bidding strategies like tROAS.
🔹 Stay HIPAA-compliant: Unlock end-to-end insights while keeping PHI protected.
This product is truly a game-changer for healthcare marketers looking to get more out of their ad spend.
Tuesday, February 18 11:00 AM PT / 2:00 PM ET Be the first to experience the future of high-performance marketing in healthcare. Our upcoming beta program introduces powerful, privacy-first features designed to elevate your marketing performance.
Connect with fellow healthcare marketing leaders during ViVE at an exclusive Dinner and Wine Tasting at City Winery Nashville. This is your chance to build community, share insights, and spark conversations with peers navigating the always evolving landscape of healthcare marketing. RSVP NOW.
City Winery Nashville
*Dinner & Wine Tasting Included 609 Lafayette Street
Healthcare payers, join us for an evening of bold flavors and big ideas at La Central by Mario Pagán, steps from the RISE Medicare Marketing Summit. Connect with payer leaders, share insights on privacy-first engagement, and discover how Freshpaint enhances outreach while ensuring HIPAA compliance. Sign up now!
Web trackers are at the heart of HIPAA compliance for healthcare marketers. Manage them, and you’re in compliance. Mismanage them, and you could find yourself faced with a HIPAA violation or lawsuit. Learn how you can gain control over web trackers on your site through Freshpaint’s Web Tracker Management feature set. Watch the webinar here.
Healthcare marketers face stiff competition from providers and retail giants, making exceptional online experiences crucial. Privacy concerns, however, add complexity. To overcome this, you need a privacy-first foundation that safeguards data while enabling personalization. Watch this on-demand webinar to explore full-funnel strategies and learn how St. Elizabeth Healthcare delivers personalized experiences at every stage of the consumer journey.
Freshpaint's Compliant Corner
Healthcare marketers live in a paradox. They have to prove the effectiveness of their marketing, but they often don’t have access to the bottom-funnel data needed to do it. So, proving effectiveness becomes...difficult to say the least.
Our new eBook, "Unlocking ROI in Healthcare," breaks down how healthcare organizations can finally break free from this paradox and optimize ad performance.
Some key learnings:
Track the full patient journey from ad click to appointment attended.
Calculate CAC with real data, not guesswork.
Optimize ad spend: shift budgets to what actually works.
Prove marketing ROI to leadership and secure future investment.
If you’re ready to turn marketing from a cost center into a growth engine, this guide is a must-read.
On January 22, 2025, New York State passed theHealth Information Privacy Act (NY HIPA), aiming to strengthen the regulation of consumer health data. If enacted, NY HIPA will be among the most comprehensive health data privacy laws in the U.S., following similar legislation in Washington, Nevada, and Connecticut.
This legislation addresses growing concerns over the monetization of consumer data and the use of online tracking technologies. Healthcare marketers should prepare for significant compliance obligations to align with NY HIPA's stringent requirements.
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