"It feels like Whack a Mole, except you're the mole...and you don't wanna be the mole, you wanna be whacking."
That gem comes from our latest podcast episo...juuusst kidding. That comes from Mikaela Shiffrin describing the pressure of competing at the Olympics. She's a national treasure, in addition to being a ridiculously good skier.
I'm a total Olympics junkie. Cross-country skiing? I'll watch that for hours. Curling? Sold. Speed skating? Best thing on ice. But in addition to the actual sporting events, I love the tidbits of...drama...surrounding it all.
Truly something for everyone this year. And speaking of something for everyone, let's get into this week's newsletter (talk about a great transition). Here's what I've got for you today:
LinkedIn comes to Freshpaint Audiences
Our next House Call location...New Orleans!
Beyond Google
The Digital Front Door
Privacy in 2026
Fresh industry jobs
Let's get to it...
Product Update: Freshpaint Audiences
Healthcare growth doesn’t just happen on Google and Meta.
For a lot of you, the real decision-makers are scrolling LinkedIn.
This gives you a new way to activate high-value B2B audiences using the same privacy-first signals you already rely on, without changing your compliance posture.
Here’s what this unlocks:
Retarget people who actually engaged, not just clicked
Reach payer and employer decision-makers with confidence
Build smart exclusions to protect budget
Create lookalikes powered by real downstream outcomes
If LinkedIn plays a role in your growth strategy, this is worth testing early.
Reach out to your Account Manager (or reply to this email), and we’ll get you set up.
House Call New Orleans
House Call New Orleans is Freshpaint’s private, invite-only gathering for senior healthcare marketers ready to reset, recharge, and reimagine what’s possible in 2026. It’s where real conversations happen.
The event brings together leaders across healthcare verticals to trade playbooks, share outcomes, and uncover what’s next in data-driven growth.
You’ll dig into:
What’s driving pipeline right now
How teams are measuring impact with tighter budgets
How to turn privacy into a real performance advantage
No vendor pitches. No crowded halls. Just practical strategies you can use immediately. But tickets are limited because we're keeping the event intentionally community-focused. Good news though, if you do get a ticket, Freshpaint covers flights, hotel, and meals. Too good to pass up, right?
House Call Miami was a reminder that healthcare marketers don't have to solve today's challenges alone. In one room, leaders shared how they're navigating tighter budgets, breaking free from "Google-only" strategies, and using privacy as a true performance enabler, not a constraint. The event brought those conversations to life, featuring real talk, new Freshpaint launches, and why getting together in person matters more than ever.
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Join us for an intimate evening during RISE MMS at Brasserie B, a Parisian-inspired steakhouse known for incredible food, warm vibes, and even better conversation. This dinner is for healthcare marketers who want to swap ideas, share what’s working, and connect beyond the conference floor over a memorable meal and great wine.
The premise is simple: Google search didn’t fail you. It worked exactly as designed. It captured intent at the moment of conversion and made performance easy to defend. But that intent is limited...and that's not scalable.
As the playbook lays out, CPCs keep rising, zero-click results keep shrinking inventory, and you end up paying to re-acquire patients who’ve already seen you before.
The alternative? Actual multi-channel infrastructure.
Okay, one more House Call mention. This one’s worth it.
In Miami, we brought in two healthcare attorneys, Jen Pike and Jennifer Everett from Alston & Bird, to walk through what healthcare marketers actually need to know about privacy in 2026.
Their headline: the biggest risk right now isn’t OCR knocking on your door. It’s state laws, class action lawsuits, and the FTC.
Jen and Jennifer break down:
What the state-by-state patchwork really means for marketing teams
Why the Healthline ruling affects almost every healthcare website
How CIPA and VPPA claims are being used
What your legal team is actually worried about
And what you can do right now to reduce exposure
It’s practical, not theoretical. If you own growth and touch the website, this one’s worth your time.
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