The Freshpaint team was in Miami last week...no, not for the college football national championship (although I wish). That was a great game. Congrats, IU fans...I know there are a few of you reading this.
Anyway...MIAMI.
We were there for House Call Miami. Our curated event for healthcare marketers navigating the crossroads of privacy, performance, and ROI.
It was an inspiring few days, and we’ll be sharing more content from the event over the next few weeks. In the meantime, our emcee Craig Blake posted a great recap on LinkedIn that’s worth a read.
My biggest takeaway: it's clear after hearing from dozens of healthcare marketers that growth doesn’t come from choosing between privacy and performance. It comes from protecting your strategy, investing beyond search, and measuring what actually matters.
More on House Call soon. For now, back to our regularly scheduled programming.
Here’s what’s on deck this week:
LinkedIn Audiences
Marketing Rounds
The Trust Echo (you'll want to know about this)
Chart of the week
New jobs
Let's get to it...
Product Update: LinkedIn Audiences
We’re opening early access to LinkedIn as a new destination in Freshpaint Audiences, giving you a privacy-first way to reach high-value B2B audiences using the same signals you already rely on in Google and Meta.
Here’s what this unlocks:
Retarget people who actually engaged with your brand
Reach payer and employer decision-makers with confidence
Build smart exclusions to protect budget
Create lookalikes powered by real downstream outcomes
If LinkedIn plays a role in your growth strategy, this is a chance to be one of the first teams to test it, and help shape what comes next.
Early Access is open now! Reach out to your Freshpaint account team to get added to the list.
Fresh Content: Marketing Rounds
“I’ve got a million-dollar question: can healthcare marketers actually improve growth while staying compliant?”
According to our CMO Ray Mina, the answer is yes, and he’s seeing it happen every day.
That’s the premise behind Marketing Rounds, a new podcast from Freshpaint.
Each episode features candid conversations with healthcare marketing leaders who’ve moved beyond last-click thinking, built multi-channel strategies that actually hold up, and figured out how to measure what really matters without putting compliance at risk.
🎙 Marketing Rounds premieres next Wednesday (1/28) with two episodes, covering:
Why optimizing for the first appointment is the wrong goal
The hidden cost of last-click thinking in healthcare
In case you missed it, Pri Shumate was our keynote speaker at House Call Miami. She talked about how to build a "Trust Echo" with healthcare consumers.
What does that mean? Get the quick version by clicking on the video below, or reply to this email and I'll send you the full keynote video to watch on demand.
We just wrapped a pretty big industry survey on the state of performance data in healthcare marketing. We’ll be sharing the full report soon, but I wanted to give you a sneak peek at one question that stood out immediately.
We asked healthcare marketers: “What’s the biggest barrier to using data effectively for marketing?”
The overwhelming answer? Compliance and legal constraints.
When more than 4 out of 5 marketers say compliance is the thing holding them back, it tells you something important: this isn’t a tooling problem. It’s a trust problem.
And it’s exactly why so many teams feel stuck optimizing the same channels, using the same limited signals, year after year.
More on what this means (and what teams are doing about it) in the full report, coming soon.
Fresh Jobs
Jobs from the industry for anyone searching for their next gig!
.jpg?upscale=true&width=1200&upscale=true&name=Center%20aligned%20(my%20preference).jpg)
