A week ago today, a group of the smartest, hardest working healthcare marketers gathered in Boston for what was arguably our best House Call yet.
And, somewhere between my first and second lobster roll, something became impossible to ignore. The same word kept surfacing almost serendipitously.
Trust.
Not the kind that gets embroidered on a throw pillow or printed in an annual report under "Our Values." The kind that determines whether a patient clicks on your ad, books the appointment, actually shows up — and whether your leadership team believes the numbers you bring into the next budget conversation.
It showed up in the keynote. It showed up in the workshops. It showed up in the roundtables and during the live podcast recording. Different contexts. Same word. Same weight.
I run through all the ways trust showed up below, followed by:
Not one but TWO product updates
Opportunities to gather with your peers
The freshest job openings in healthcare marketing
Breaking News from Boston: Trust Ain't Fluff
The agenda at House Call Boston was packed. Each session was as overstuffed as the lobster rolls. And, as I said at the top, a palpable through-line emerged and permeated through every discussion — trust ain't fluff, it's the fuel for sustainable growth.
Here's how trust showed up again and again at the Boston Harbor Hotel last week:
Pri Schumate’s keynote made the case that trust is not a soft metric. It is the growth engine.
Brian Gould’s session showed how reviews become an acquisition lever when patients trust what they see before they ever reach your website.
The CRO workshop was really about trust in the journey after the click — where people get stuck, what friction is real, and what should be fixed first.
Xan’s privacy workshop made the argument that privacy is not the blocker. It is the foundation.
The Epic/MyChart session was about trusting real outcomes over proxy metrics.
A live recording of the Marketing Rounds podcast covered earning the trust of clinicians, whether or not to trust AI, and how trust shows up in marketing performance.
The event as a whole felt like proof that the conversation has moved beyond theory and into what actually works.
And you can bet the "trust" conversation will continue at our next House Call in Laguna Beach (more on that down below 👇).
Product Update #1: Affiliates 🤝 Attribution
Affiliate can be a weirdly murky channel. You can spend the budget, see the activity, and still not have a clean answer to which partners are actually driving conversions.
That’s the problem Freshpaint’s CJ.com integration is built to solve. It sends approved order and conversion events to CJ Affiliate so healthcare marketers can connect affiliate activity to real conversion signal without relying on identity-based matching.
What that means for you:
Get clearer visibility into which affiliate publishers are driving conversion activity.
Make better decisions about where affiliate budget and partner attention should go.
Measure commission-eligible conversions using approved signals instead of identity-based matching.
If affiliate has felt more like a black box than a growth channel, this one’s worth a look.
Attention healthcare marketers! Do your dreams of running CTV campaigns always end with you trying to justify the spend with questionable attribution in budget meetings?
Well, kiss those nightmares goodbye and say hello to Freshpaint’s Vibe integration.
This new integration lets you send HIPAA-ready conversion events from Freshpaint to Vibe, so your teams can connect streaming TV campaigns to real patient actions and measure impact beyond impressions alone.
What that means for you:
Connect streaming TV to meaningful patient conversions.
Get clearer visibility into down-funnel campaign impact.
Extend performance marketing into CTV with a more privacy-safe measurement workflow and less implementation lift.
If your team wants to test CTV without hand-waving your way through attribution, this is a pretty good place to start.
If you're under pressure to do more with less, show ROI, and keep pace with privacy shifts, you're exactly who House Call Laguna Beach is for.
Over two days, you will spend time with healthcare marketing leaders getting practical on things like:
how teams are improving conversion rates without increasing spend
how leaders are proving what is working and using that to defend or unlock budget
how to build a privacy-first data foundation that supports performance, revenue growth, and compliance
how peers are solving attribution, campaign efficiency, and measurement challenges inside complex healthcare orgs
This is not another cookie-cutter conference. House Call is a carefully designed, invite-only gathering where real conversations lead to real solutions. Freshpaint covers travel, hotel, meals, and the full event experience for qualified attendees, so there is no registration fee.
House Call Laguna Beach
Surf & Sand Laguna Beach 📍1555 S Coast Hwy, Laguna Beach, CA
Freshpaint is packing its bags for ADSO Summit, June 15–18. Dayna Malick and Dave Twichell will be onsite at Booth #142, ready to talk all things patient acquisition, marketing performance, and attribution for modern DSOs. Dayna will also be moderating a can’t-miss panel on Tuesday, June 16 from 2:00–4:00 PM: Growth Engine of the Modern DSO: Aligning to Drive Value.
And because the best conversations don’t always happen under fluorescent conference lights, we’re also hosting Toro After Dark on Tuesday, June 16 from 7:00–10:00 PM at Toro by Richard Sandoval inside the Fairmont Chicago.
Toro After Dark
Fairmont Chicago
📅 Tuesday, June 16 ⏰ 7:00PM - 10:00PM 🔗Sign up now
Pull up a seat at one of Seattle’s most coveted tables. On June 25 Freshpaint is hosting a private dinner at Canlis for healthcare marketing leaders in the PNW looking to step away from the noise, connect with peers, and trade perspectives over an unforgettable meal.
Expect candid conversation, standout food, and the kind of peer connection you rarely get during a busy work schedule. It’s an easy way to step out of the inbox and into a better conversation. Request your seat at the table today.
A Private Seattle Dinner at Seattle's Iconic Canlis
Spend a summer evening with Freshpaint exploring one of the oldest working farmsteads in Tarrant County. Walk the historic grounds, tour preserved buildings, meet heritage farm animals, and discover what life was really like for pioneer families on the Grapevine Prairie.
Whether you're bringing the kids or looking for a unique local experience, this family-friendly gathering is an opportunity to connect with fellow healthcare leaders, enjoy great BBQ, and experience the history of Nash Farm.
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