Freshpaint 5 confession: I've never actually worked inside a healthcare marketing team. I’ve been in pharma, agencies, and SaaS, but never in the trenches of a hospital or health plan.
It wasn't until I joined Freshpaint that I realized just how hard your job is. You’re juggling privacy regulations, siloed data, and dug-in stakeholders. All while trying to move fast and prove ROI.
As my coworker Ronnie puts it: "You're running the same marketing marathon as everyone else...just with ankle weights on."
And to make things even harder, a lot of your best work goes unnoticed. We want to change that. Today, we're launching a new video series called People of Healthcare Marketing -- to spotlight the people behind the pixels. You'll find the first episode later in this newsletter.
Here's what else I've got for you today:
A fresh integrations page
Dinner on us in NYC
Our next virtual meetup event
People of Healthcare Marketing Episode 1
More state privacy problems
Let's jump in...
Product Update: A Fresh Integrations Page
I mentioned this last month, but in case you missed it...
We just relaunched our integrations page to make it crystal clear what tools you can safely connect to Freshpaint today.
40 destinations where you can send data (from ad platforms to data warehouses) so you can improve targeting, personalization, and performance tracking while staying compliant
8 sources that can send data into Freshpaint, so you can capture the full customer journey across channels
All built for privacy compliance and real-world usage
This update gives you a reliable, up-to-date source of truth. Whether you’re planning a campaign or prepping for legal review, now you can check what can be "Freshpaintified" without second-guessing.
📅 Thursday, June 26 ⏰1:00 PM PT / 4:00 PM ET (90-minutes)
The Healthcare Marketing Community is a hub for healthcare marketing professionals navigating the intersection of healthcare, data privacy, and AdTech. It’s where strategy meets innovation, and collaboration thrives. Whether you’re optimizing patient engagement, addressing privacy challenges, or pushing performance marketing boundaries, you’re not alone in this journey. RSVP for the Virtual Meetup.
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Join us in the heart of New York City for an unforgettable evening with the healthcare marketing community. Chef Rasika will lead an exclusive 3-course tasting menu, personally introducing each dish and sharing the story behind it. It's a one-of-a-kind culinary experience paired with great conversation, inspiring peers, and the vibrant energy of NYC. Save your seat.
Experience the energy of a classic Dodgers vs. Padres matchup from a private luxury suite, surrounded by panoramic views, ballpark bites, and some of the brightest minds in healthcare marketing. This exclusive evening is your chance to connect with industry peers, talk shop, and soak in the LA summer vibes all while enjoying America’s favorite pastime. Save your seat.
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: PPL of HC MKTG
No one claps for the provider directory.
But maybe they should.
In the very first episode of People of Healthcare Marketing, Adrienne Woods reflects on her 20+ year career, and why her proudest work isn't a flashy campaign, but making it easier (and safer) for patients to find care.
Because getting "Find a Doc" right means navigating privacy laws, fragmented data, and tech that was never built for healthcare. It's hard, often invisible work. And it matters.
A new Markup investigation found that health insurance exchanges in Nevada, Maine, Massachusetts, and Rhode Island sent sensitive user data, like prescriptions, dosages, and health conditions, to companies like Google, LinkedIn, and Snapchat via web trackers.
Some exchanges shared whether users were pregnant or disabled; others sent names of doctors and medications. Most of this happened without users' knowledge, often via third-party tools embedded on official sites.
Even when names weren't included, the platforms could link this info to individual accounts, raising serious privacy and compliance risks.
.png?upscale=true&width=1200&upscale=true&name=1200x628%20(1).png)