Last week's grammar lesson caused quite a stir internally at Freshpaint. For those who don't know, Freshpaint's CEO, Fitz, hates acronyms. He hates them so much that we actually have a company rule against using acronyms.
So, when I mentioned in my email last week that terms like FBI, DVD, and ATM—commonly referred to as acronyms—are actually initialisms, it unintentionally triggered a wave of initialism usage in our company Slack. Everyone realized that the "acronyms" Fitz had banned weren't actually acronyms, and since there was no rule against initialisms, there was no stopping the flood of them.
Anyway, I could use this newsletter to issue a public apology to Fitz. I could certainly do that. But I'm outta time and we have to get into the important things in today's newsletter...
Product Update
🚨Sneak peak alert🚨
Freshpaint’s Web Tracker Monitoring (WTM) automatically monitors all web trackers on your website, providing weekly reports on any new trackers and where they appear, so you can make faster, HIPAA-compliant decisions.
What was once a slow, manual process is now faster, automated, and more thorough.
Our latest WTM enhancements include a color-coded dashboard that makes it easy to track your web tracker risks over time. These insights can be shared with your compliance and leadership teams to demonstrate progress toward compliance.
Everything will be accessible from your WTM dashboard next week, and you can download reports as spreadsheets for further analysis.
To learn more about how WTM can help eliminate risky web trackers from your website, contact your Freshpaint Account Manager.
Connect with Freshpaint @ SHSMD 2024
Freshpaint is bringing healthcare marketing leaders together like never before in Denver next week! Whether it’s over a delicious dinner, a custom espresso, or a cocktail with a view, we want to connect with you IRL at SHSMD 2024. RSVP now and secure your spot at one (or all!) of these exclusive events. See you in Denver!
Freshpaint LIVE in LA: Rams vs. Vikings
Freshpaint LIVE is headed back to LA on October 24!Get ready to take networking to the next level in style. Whether you’re strategizing new ideas, sharing tips on privacy-first marketing, or just soaking in the action, you’ll be in great company. This is your chance to connect with like-minded pros and learn how they’re balancing the need for personalization with the demand for privacy in healthcare marketing. Grab your ticket here.
Freshpaint's Compliant Corner
The healthcare industry is at the epicenter of a huge wave of privacy-related class action lawsuits. Take Mass General Brigham for example, which was ordered to pay $18+ million to settle a class action suit centered around web trackers.
That’s why we teamed up with Becker's Hospital Review to create an ultimate guide to how these lawsuits work and, more importantly, what you can do to avoid them.
The patchwork of state-level privacy laws and regulations just got...patchier? That's not a word. But New York recently announced new cybersecurity requirements for hospitals in the state.
These regulations are meant to supplement, not supersede, HIPAA's security rule. And, these requirements will definitely put marketing teams under more scrutiny.
Here are the most relevant new requirements:
Requires the appointment of a CISO in each hospital
Requires establishing a comprehensive program covering risk assessment, response, recovery, and data protection
Hospitals' third-party vendors will also have to meet certain standards
The addition of a CISO and new requirements for data protection and third-party vendors mean marketers have to take a harder, more careful look at what data they're collecting, how they're collecting it, and where they're sharing it. Your new CISO will be doing that so better to get ahead of it now.
This makes it more clear that the days of free data collection and data use through third-party trackers are loooong gone.
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