My wife and I took our son to one of our favorite fall festivals last weekend. It's at a small apple orchard about 30 minutes from our house.
It's got everything a proper fall festival should: a pumpkin patch, a corn maze, a hayride, apple cider donuts, the whole deal.
But my favorite part? A new variety of apple they grew this year: Ludacrisp.
I'll say that again for the people in the back: Ludacrisp.
It's like they were growing apples specifically for millennials. A truly perfect name. 10/10. No notes.
I can't think of a smooth transition from apples to healthcare marketing, so let's just move on to this week’s newsletter. Here's what I’m covering:
Snapchat early access
Absinthe® in Vegas anyone?
What you missed from Chicago.
ChatEHR
Let's get to it...
Product Update: Snapchat Early Access
We’re opening early access to our Snapchat integration — giving healthcare marketers a new, privacy-first way to reach and engage audiences.
Why it matters: Snapchat offers access to a younger, highly engaged audience and a unique creative format that complements existing campaigns. As you look to diversify ad spend outside of Meta and Google, this is a powerful opportunity to test, learn, and scale. All while keeping PHI protected.
To sum it up. With our Snapchat integration, you can:
Reach younger demographics with compliant data activation
Experiment with creative ad formats optimized for engagement
Expand campaign reach without sacrificing privacy
We’re inviting a small group of customers to join Snapchat Early Access before the public rollout.
Interested? Contact your Freshpaint Account Manager, or reply to this email, to get access!
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
We are partnering with our friends at Amsive to bring you Freshpaint LIVE in Vegas, an evening of food, drinks, and bold entertainment. Join us at Pier 17 Yacht Club for a lively reception, then experience Absinthe®, Las Vegas’s most outrageous and unforgettable show.
⏰ 8:00PM PT: Mixer at Pier 17 Yacht Club (Open to All) ⏰ 9:00PM PT: Absinthe Show & Performance (Ticketed Experience)
📍 Pier 17 Yacht Club + Absinthe Show Located at Caesar's Palace
A Note on the Experience
Absinthe® is an edgy, unfiltered Vegas show featuring jaw-dropping acrobatics and sharp, raunchy humor. If you prefer to skip the show, join us instead for the pre-show mixer at Pier 17 Yacht Club for food, drinks, and great company. (Guests must be 18 or older to attend).
📅 Tuesday, October 28 - Wednesday, October 29, 2025
📍 Virtual
Tune in to Scaling Up, hosted by Cardinal Digital on October 28–29, where our very own Ray Mina, CMO of Freshpaint, joins a powerhouse panel on: Measuring What Matters: ROI and Attribution in Healthcare
On-Demand Webinar Discover how Priority Health built a seamless, privacy-first data-to-performance pipeline that actually delivered results. In this on-demand webinar, see how Amsive and Freshpaint combined predictive modeling with compliant data strategies to drive real member retention, without compromising on privacy. You’ll learn how smarter, data-driven targeting can cut campaign costs, reach at-risk members across channels, and turn privacy into a performance advantage.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: Privacy = Performance
Something shifted in Chicago.
At our micro-conference, House Call, more than 40 healthcare marketing teams came together and collectively decided: privacy isn’t a blocker--it’s the unlock.
Forget the old "compliance vs. performance" narrative. The event proved that privacy-first strategies actually outperform traditional ones:
92% improvement in conversions with compliant display campaigns
17-22% lower CAC when optimizing for attended appointments
200% lift in retargeting when privacy-safe sequential marketing returned
Freshpaint's CMO, Ray Mina, summed it up best: “Privacy is not a way to slow you down. It’s how you speed up.”
From there, the message got even bigger: marketers are learning to speak the CFO’s language, tear down silos with compliance and operations, and reclaim playbooks once reserved for retail.
If you missed House Call Chicago, you missed a turning point, but not the future.
Stanford Health Care just launched ChatEHR, a generative AI platform embedded directly in Epic that lets clinicians “chat” with a patient’s chart in real time.
The system runs entirely inside Stanford’s firewall, combining FHIR-based data access, a self-hosted LLM router, and tight EHR integration to keep PHI secure while delivering instant, context-aware insights.
It’s not marketing-specific, but it’s a powerful reminder that healthcare organizations can do big, innovative things with PHI—when privacy is part of the foundation.
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