Guess who's back, back again? Mark is back. Tell a friend.
Yes, I'm back from vacation. I spent the last week relaxing on a beach. As I mentioned a few weeks ago, beach vacations aren't typically my favorite type of vacation. But this year, I really enjoyed it. I guess I'm slowing down. Anyway, I hope Ronnie filled in nicely for me while I was out.
Oh...and I wasn't joking about the "tell a friend" above. If you know someone who might like this newsletter, tell them! Send them this link to sign up. OR send me their email and I'll send them a personalized email explaining why they should subscribe and read this newsletter (I'll include a few puns and references to music from the early 00s too).
Okay. Anyway. Let's move on. Here's what I've got for you this week:
Meta gets betta
Events! Lots of them!
Chris Pace on healthcare marketing
Fine$$
Let's dive in...
Product Update: Meta Gets Betta
Freshpaint Ad Performance just leveled up. We now support Meta Ads!
If you're already using Ad Performance to track how paid campaigns drive appointments, here's what’s new:
You can now connect your Meta campaigns directly to downstream outcomes like attended appointments.
That means you'll finally see which Meta Ads are actually driving visits, not just clicks.
Even better? You can send those key conversion events back to Meta to help optimize future campaigns, while still protecting patient privacy.
In short: smarter attribution + better optimization = more ROI. This update is live and available to all Ad Performance customers today.
DSOs don't just want growth—they need it to stay in business. But without clear attribution and HIPAA-safe data, marketing teams don't know what's working (or not) with their campaigns.
Join this expert-led roundtable to explore how mapping the full patient journey is not only possible but can also boost ROI, fix compliance gaps, and help you grow smarter.
What you'll learn:
Where attribution typically breaks (and how to fix it)
How retention data is being used to drive revenue, not just reports
What HIPAA-safe tracking actually looks like in real life
How DSO peers are navigating flat budgets, PE pressure, and tech sprawl
Today’s privacy-first landscape is changing how urgent care marketers drive growth. Disconnected data and rising ad costs make it harder than ever to convert clicks into patients. We’ll show you how leading urgent care groups are solving these challenges—and how you can, too. Save your seat.
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Experience the energy of a classic Dodgers vs. Padres matchup from a private luxury suite, surrounded by panoramic views, ballpark bites, and some of the brightest minds in healthcare marketing. This exclusive evening is your chance to connect with industry peers, talk shop, and soak in the LA summer vibes all while enjoying America’s favorite pastime. Save your seat.
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: The Consumer Advocate
If you ask Chris Pace what his job really is, he won’t say “marketer.”
He'll say consumer advocate.
In the latest episode of People of Healthcare Marketing, Chris shares what it’s really like behind the job title -- from getting his start in consulting to navigating the politics of health systems to building teams that deliver under pressure (and with barely any budget).
He opens up about:
The unseen wins that no one claps for (like syndication strategies that power local SEO)
Why most health systems survive despite marketing, not because of it
How to earn trust inside a complex org, and why empathy is your most underrated skill
The patient stories that keep him going after 26 years in healthcare
Notice how neither of those are a direct result of HIPAA? It's because, as Jennifer Pike (a healthcare lawyer who knows more than we do) puts it, "HIPAA is foundational, but it's not comprehensive."
