Allison Horn joined our podcast, Marketing Rounds, this week and dropped one of my favorite quotes ever: "I have champagne taste on a beer budget."
She was talking about her ability to do more with less in healthcare marketing, and that quote just captured the feeling of that challenge perfectly. It's the healthcare marketing condition: expected to perform like a Fortune 500 brand, armed with a fraction of the budget and twice the red tape.
Allison is just one of 14 guests we have lined up for season 1, with season 2 already in the works.
I mention this because there's a stat that ~50% of podcasts don't make it past episode 3, and nearly 90% don't make it past episode 10. We're going to crush both of those benchmarks. Not because we're stubborn (okay, partially), but because conversations like the one with Allison are too valuable not to share.
In addition to that podcast episode, here's what else I've got for you this week:
Insights + Consent Manager
Come to New Orleans or Vegas
Rethinking Healthcare Growth
Google Ads Isn’t Demand Gen
The Economics of a Super Bowl Ad for a Healthcare Brand
Jobs, jobs jobs
Let's get to it...
Product Update: Insights + Consent Manager
We've released a lot in the last few weeks, so I wanted to highlight two of our most impactful recent product releases: one for measurement, one for privacy.
First up, Freshpaint Insights Insights turns your existing first-party data into clear, privacy-first performance reporting. It connects ad exposure, site activity, and conversions so you can see what’s actually driving results, without relying on last-click attribution.
Full-funnel visibility across channels
Multi-touch attribution
Daily performance metrics built for healthcare
Already a customer? You already have access. If you haven’t set it up yet, now’s the time.
And, Freshpaint Consent Manager Consent Manager enforces consent automatically, based on where a visitor is located, not just what a banner says.
State-level, geo-based consent enforcement
Non-essential tracking blocked by default
Easy setup, built directly into Freshpaint
Reach out to your AM to learn more, or contact sales for a walkthrough.
House Call New Orleans
Checkout this snapshot from last month at House Call Miami. What you don’t see is the real magic. Healthcare marketers swapping what’s actually working, pressure-testing strategies, and leaving with plans they can put into motion immediately.
Next stop: New Orleans 🎭 March 25 - 27, 2026 at the Four Seasons.
You’ll dig into:
What’s driving pipeline right now
How teams are measuring impact with tighter budgets
How to turn privacy into a real performance advantage
No vendor pitches. No crowded halls. Just practical strategies you can use immediately. But tickets are limited because we're keeping the event intentionally...call it...community-focused. Good news though, if you do get a ticket, Freshpaint covers flights, hotel, and meals. Too good to pass up, right?
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Join us for an intimate evening during RISE MMS at Brasserie B, a Parisian-inspired steakhouse known for incredible food, warm vibes, and even better conversation. This dinner is for healthcare marketers who want to swap ideas, share what’s working, and connect beyond the conference floor over a memorable meal and great wine.
📍Brasserie B Parisian Steakhouse in Caesars Palace
Fresh Content: Rethinking Healthcare Growth
Our healthcare marketing event, House Call Miami, wasn’t about shiny tactics. It was about how healthcare marketing actually works when trust, privacy, and budgets collide.
From Pri Shumate’s reminder that word of mouth still beats paid search, to a blunt reality check on missed calls quietly burning 20% of marketing spend, the conversations stayed grounded in what moves the needle.
A few themes came through loud and clear: privacy is no longer a compliance tax but a revenue lever; attribution only matters if finance believes it; and brand investment isn’t a luxury when patient decisions take months or years.
The marketers winning right now aren’t chasing every new channel. They’re aligning internally, diversifying intelligently, and building trust where patients actually listen.
If Miami was any indication, House Call isn’t a conference. It’s a working session for people who want fewer platitudes and more answers. New Orleans is next.
Don't treat Google Ads like your demand gen strategy.
When all you optimize for is bottom-of-funnel conversions, you’re relying on platforms that find people who already decided they need you. You’re not building preference. You’re waiting for it.
Allison Horn has seen this firsthand, managing marketing for nearly 120 dental practices across wildly different markets. Her approach pairs:
1️⃣Demand creation before the search moment 2️⃣Outcome-based measurement (show rates, case acceptance, production) 3️⃣Hyperlocal execution that builds trust, not just awareness
The result? More efficient spend, stronger local brands, and growth that doesn’t depend on bidding wars.
She gave us the playbook during our conversation for Marketing Rounds. Listen to it below 👇
Ro just published a candid breakdown of what it actually costs to run a Super Bowl ad, and why, for some companies, the math can make sense.
The headline number ($233K per second) sounds irrational until you look at the bigger picture: capped downside, asymmetric upside, and the ability to compress years of brand building into one night.
The real takeaway for marketers isn’t “you should run a Super Bowl ad,” but how Ro thinks about measuring brand impact beyond last-click, and why short-term attribution alone misses most of the value.
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