I have a confession to make: I worked about three hours today under the firm belief that it was Wednesday, which created a big problem.
Every Wednesday afternoon, I carve out an hour to plan this newsletter. So imagine my surprise when my first meeting of the day began with someone casually mentioning that today is actually...Thursday.
Cue the panic: I hadn't planned a single thing for this issue. That's the gift and curse of a shortened week after Memorial Day...it moves fast, but maybe too fast.
So we're shooting from the hip today. Whatever pops into my head is going in. Will that get me in trouble? Maybe! But let’s find out together.
Here's what I'm covering today:
An Ad Performance Update
Dinner on us in NYC
The digital transformation in healthcare
Privacy lawsuits from 2022 finally settled
Let's dive in...
Product Update
We just launched a new feature that brings more visibility into your ad performance:
Customers can now view historical CAC and ROI trends, week over week, directly in their campaign details.
This new data visualization makes it easier to:
Spot trends over time
Understand how changes in strategy impact performance
Make smarter, faster decisions about budget allocation
It's a level of insight fidelity that’s hard to find elsewhere, and it's built specifically for marketers looking to drive ROI while staying compliant. This feature is now live for Ad Performance customers.
Webinar 📅 Thursday, June 12, 2025 ⏰ 10:30AM PT / 1:30 PM ET 📍 Virtual Event
Healthcare marketers are under more pressure than ever to meet strict compliance standards without losing sight of performance. In this timely webinar, hear how GEHA tackled HIPAA, attribution gaps, and privacy regulations head-on while maintaining marketing effectiveness. Sign up now.
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Freshpaint LIVE Las Vegas Dinner at AHIP 2025 📅 Tuesday, June 17, 2025 ⏰ 7:30 PM 📍 Casa Playa at Wynn Las Vegas Join us for a lively evening of conversation, connection, and coastal Mexican cuisine at Casa Playa, just steps away from AHIP 2025. We’re bringing together healthcare leaders from across the country to unwind, share ideas, and build community over family-style dishes and bold cocktails. Save your seat.
Join us in the heart of New York City for an unforgettable evening with the healthcare marketing community. Chef Rasika will lead an exclusive 3-course tasting menu, personally introducing each dish and sharing the story behind it. It's a one-of-a-kind culinary experience paired with great conversation, inspiring peers, and the vibrant energy of NYC. Save your seat.
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Freshpaint's Compliant Corner
Healthcare organizations are quickly shifting ad budgets from traditional channels to digital. We've heard of systems pulling spend from stadium sponsorships and reinvesting it into Meta ads. But doing it wrong could land you in hot water.
That's why we wrote the eBook From Billboards to Clicks. Itunpacks why privacy-first strategies are now non-negotiable.
With growing HIPAA scrutiny and new state privacy laws, old habits like using Google Analytics or Meta Pixels are no longer compliant. The best path forward is to replace risky trackers with a privacy-safe infrastructure that still delivers full-funnel visibility, from ad click to attended appointment, without compromising patient data.
The result? Marketers can finally optimize spend, prove ROI, and stay compliant. As one marketer puts it: "You can’t improve digital marketing without taking care of the privacy aspects first.”
If you've been following the Meta pixel lawsuit news over the years, you might remember WakeMed and Duke Health getting hit with class action lawsuits over pixel usage back in 2022.
Well, good news (or maybe it’s bad news?), we finally have closure on those lawsuits. They ended in settlements. Big ones.
With WakeMed agreeing to pay $2.5M and Duke Health paying $3.7M. These settlements send a clear message: if you're still using third-party pixels, you're playing with fire. It’s another wake-up call for healthcare marketers to consider a privacy-first approach.
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